You don’t have to tell many entrepreneurs that one of the highest costs associated with running a business is renting office space. Those already in business know.

Branding.  It’s the most important word in marketing and promotion these days and, thankfully, has nothing to do with a hot iron.  Your “brand” is your calling card.  It’s who you are and what you do.  It’s even how you do it.  And the relative success with which you market your brand can mean the difference between success and failure, especially if you’re a business start-up. 

Want to invest wisely in your business?  Invest wisely in your personal brand.  And keep the thread running throughout all the components of your personal brand building, from visual to verbal/non-verbal communication, collateral and marketing material and business protocol.